Archive for January 13, 2017
What to Do When You Hire an Ad Agency
Many American businesses see the value to investing in advertising. Nearly $180 billion was spent on it in 2015 around the United States. More and more companies are planning to move their marketing and advertising efforts to digital channels. In 2014, businesses spent about one quarter of their advertising budgets on digital marketing. Within the next five years, experts in the industry expect that to jump to at least three quarters of their budgets. If you are ready to take the plunge and hire one of your local advertising agencies, there are some things you can do to make the experience better.
- Take some time to get to understand what it is that adverting agencies do exactly. Many people who hire an advertising agency do not really have any idea of what ad agencies do. That usually le
