Archive for July 19, 2018

Location Services Help Connect Merchants with Customers

Written by Technology Magazine on July 19th, 2018. Posted in Geospatial data analysis services, Geospatial mapping, Location intelligence market

From legal help to medical advice to weekend spas, Americans are used to finding the services that they need with a quick internet search. At the same time that consumers are looking for the services that they need, there are also businesses who are searching for their potential clients and customers. With the use of location intelligence solutions, consumers and merchants can more easily connect.
With a combination of marketing analytics services and geospatial information systems, consumers can more easily locate the goods and services that they are looking for and businesses can reach out to customers who may be in their area. Although there is a growing number of purchases that occur online, the fact of the matter is that there are still many people who make purchases in person. Being able to connect with customers immediately increases the chance that merchants will make a sale.