How Retailers Can Take Advantage of the Rise in E-Commerce

Written by Technology Magazine on August 8th, 2018. Posted in Brand verified product content, Preferred content, Product catalog management system

It’s hard to over-exaggerate the importance of e-commerce in the digital age. While the brick-and-mortar store doesn’t look like it’s going anywhere soon, sales in e-commerce in the United States reached $396 billion back in 2016. Experts predict that by 2020 that number will be $684 billion. Consumer packaged goods are the newest items to hit the e-commerce market. While these have traditionally been sold at retail stores, there’s been a slow but steady shift towards the e-commerce market even for these goods. Grocery stores, in particular, are predicting a drop in package good sales in store from about 45% today to only 37% by 2025.

What This Change Means For Retailers

Not only are people buying their goods online, but they’re also researching the products that they buy in person before they ever get to the store. over 80% of consumers check online before they go to the store to make a purchase, and 66% want to see at least three pictures of any product when they’re shopping