Three Ways Social Media Is Changing Advertising For Good
Social media has or is changing everything, and advertising is no exception. The modern marketing agency doesn’t just account for social media: it has to proactively harness its powers on behalf of clients. Here are three ways that social media has changed everything about marketing and the face of the modern ad agency.
Authentic is In
When social media first started being a factor for brands, old advertising tactics were used. This was mostly accepted by early social media consumers because these advertisements fit what they already knew about marketing and advertising from print media and television.
The old tactics couldn’t work for long, though. The problem with social media is it’s lithe and flexible. It was practically effortless for competing brands to find a way into customer feeds, and buyers could jump easily to another brand
