Demographic Reporting Tools Help Build the American Economy

Written by Technology Magazine on October 25th, 2018. Posted in Geospatial analysis software, Geospatial data analysis, Geospatial data analysis services

Historically the largest of the demographic reporting tools, at least in the U.S., was the Census. However, with technological advancements and the incorporation of the internet into our lives, so many more demographic reporting tools have come along to help with more than just personal and spatial data analysis. With websites and software from companies like Google, Microsoft and many more, there demographic reporting is a significant resource for additional data analysis.

Demographics are More than Your Location and Identity

While demographics used to be items like gender, age, race, location, and income, there is so much more to report today. With all of the tracking that can be done on the internet, there is spatial data analysis, geospatial data analysis, and marketing analytics among many other services.

All forms of intelligence software report d

Location Services Help Connect Merchants with Customers

Written by Technology Magazine on July 19th, 2018. Posted in Geospatial data analysis services, Geospatial mapping, Location intelligence market

From legal help to medical advice to weekend spas, Americans are used to finding the services that they need with a quick internet search. At the same time that consumers are looking for the services that they need, there are also businesses who are searching for their potential clients and customers. With the use of location intelligence solutions, consumers and merchants can more easily connect.
With a combination of marketing analytics services and geospatial information systems, consumers can more easily locate the goods and services that they are looking for and businesses can reach out to customers who may be in their area. Although there is a growing number of purchases that occur online, the fact of the matter is that there are still many people who make purchases in person. Being able to connect with customers immediately increases the chance that merchants will make a sale.