Getting the Most from Your Paid Search Campaign

Written by Technology Magazine on May 8th, 2016. Posted in Consultant, Manager, Ppc


Many companies spend a lot of time carefully crafting their pay per click (PPC) ad campaigns. Many also turn to paid search ads to make their company’s website pop up at the top of a search engine search. Search engines are at the beginning of more than 93% of all internet experiences.

Evaluating your campaign often is critically important to its success. The algorithm that is used by Google, for instance, changes between 500 and 600 times. That means if you have a campaign going for a long time without checking on how it is doing may mean you miss out on some valuable information and also waste a lot of money on a strategy that can no longer work due to changes with the search engine algor