Building Loyalty: What Digital Agencies Can Do For You

Written by Technology Magazine on October 28th, 2015. Posted in Marketing

digital agencyAcquiring new leads and customers is key, but so is retaining them. Considering the fact that a repeat customer spends 67% more than a new one, it makes sense that building loyalty with just 5% more of a customer base will lead to an increased average profit per customer of between 25% and 100%.

One of the best ways to help create brand loyalty nowadays is to work with a digital agency. Here are just a couple of the things they can do to help keep your customers coming back.

Be Seen Everywhere
According to research, 77% of millennials feel that a great product is the most important driver of brand loyalty. In other words, if your business offers the best product or service around, the millennial will stay loyal. However, research also shows that 69% of millennials feel that brand recognition and trust is also an important brand loyalty factor. In other words, the more they see your brand, and the more they trust it, the more likely they are to be loyal. A digital agency can make this happen. There are various strategies to get a brand in front of a target audience, such as social media for example, which a digital agency can help a brand execute.

User Experience Design.\
User experience design (UX) is basically the way a person interacts with the design of an app or website. Good UX is simple, and easy to use. Bad UX is complicated, and can possibly render an app or site useless. If you work with a digital agency to create a good UX for your app and/or website, you’ll build a bigger customer base, because think about it: the easier it is to work with an app or website, the more likely a person is to continue doing so. Best of all, you don’t need the most innovative design to appeal to consumers (though it’d be awesome). You just need something that’s simple, and intuitive to use. Something that people can figure out on their own.

Creating an ubiquitous online presence and an excellent UX are two of the best ways a digital agency can help your brand build a more loyal customer base. If you have any questions, feel free to share in the comments.

The Mass Email Is Not Always an Email for Just the Masses

Written by Technology Magazine on June 1st, 2013. Posted in Marketing, Private label email marketing software, White label email marketing

Private label email marketing

Private label email marketing software is a good way to sent out emails broadly without spending a lot of money on email marketing. A lot of people do not realize that private label email marketing can make a fairly good return on investments. This is particularly true in the cases where people are trying to reach out to a broader audience.

Sometimes private label email marketing software can make a much better return on investment for those who would otherwise use direct mailing or other methods. The reason why private label email marketing software is so efficient is because people can cut through so much of the infrastructure that is necessary for keeping people in contact with their industries.

Nonetheless, there are problems that people face as well. One of these is that private label email marketing software can cost money and people are less likely to be able to get everyone to open a mass email than they are to be able to get potential customers to open an envelope.

It is often easier to tell when a mass email is a mass email than when a letter is a mass letter. It is for this reason that people will probably continue to use these services in the future. Private label email marketing software can help people in many different situations and it is for this reason that people will probably continue to use this sort of software in the future.