What is SEO and How Does it Work?
It doesn’t matter how shiny your website is, it serves no purpose for your business unless it draws visits from potential customers. While it would be nice if your future clients proactively came to your website to give your their business, this isn’t a common scenario. The best way to generate traffic to your website is to make search engines (like Google and Bing) your best friend.
Over 90% of online experiences begin with a search engine. When your potential client logs on to the world wide web, their first step is visiting Google.com. Next, they’ll type in the product or service they are looking for. Of the results that Google generates for them, your future client will most likely take the following actions:
- About 70% of the time, they’ll skip right past the links that are labeled
