You Need to Improve Your Online ‘Packaging’

Written by Technology Magazine on May 5th, 2016. Posted in Advertising agency baltimore, Web design, Web design agency

Product packaging design company

You can work with creative packaging companies to make your product packaging as appealing as possible, and you can work with a branding company on your brand image. But the thing that is likely to make or break your business in the uber-connected 21st century is what kind of presence you have on the web.

Research shows that having a strong website and mobile presence is key to boosting your business. And if you don’t think that’s true, all you have to do is look at the statistics. Nearly half of consumers believe that if you don’t have a site that works well on mobile devices, it is a sign that you don’t care about your c

User Experience Design: a Crash Course

Written by Technology Magazine on September 11th, 2015. Posted in Professional website designer, Web design, Web design agency

designUser experience design — abbreviated as UX — might sound like just another of those weird jargon terms techies throw around, but it can (and probably already does) affect your brand. The business world has gone digital, and in this Internet-saturated culture, good UX can make your brand, while bad UX can break it.

Here’s what you’re going to want to know.
What Is It, Even?
Simply put, UX is exactly what it says on the tin. It’s the experience users have with the way a website, app, or other digital medium’s design. Essentially, it’s the way users interact with a given technology. For example, Tinder uses a card UX. Users can swipe cards to the right if they want to match with a potential partner, or to the left if they don’t.

Why Does It Matter?
UX matters, because it’s going to determine whether or not someone continues to use an app or site, and as you may or may not know, returning customers are more valuable. A returning customer spends about 67% more than a new one. In fact, building the loyalty of just 5% more customers could lead to an increased profit margin per customer of between 25% and 100%. For millennials, the things that create brand loyalty are a great product (as 77% of surveyed participants reported), followed closely by brand recognition and trust at 69%.

So how does UX determine whether or not someone is going to come back? Research shows that 68% of users will leave a site if its UX is poorly designed, and 44% of online shoppers will tell their friends about a bad shopping experience.

How Can Good UX Help Your Business?
By now you should get that UX is an essential part of doing business online, but you can’t simply leave your UX as just usable. If you do, you’re missing out on a huge opportunity to improve your business. Every one dollar invested in UX returns up to $100. IBM gets returns of 1:100 for its usability testing. After Amazon improved its UX, it saw gains of about $300 million a year. When McAfee redesigned its program, it cut its support costs by a staggering 90%. Basically, it’s worth spending the money on a creative UX design.

User experience design is an integral part of competing in the digital business world. With an innovative design, you can build brand loyalty, and improve your business. If you’d like to learn more about what UX can do for your brand, feel free to share your questions in the comments.

Web Design And Development Services Are Essential

Written by Technology Magazine on February 1st, 2013. Posted in Nj web development, Web design agency, Web marketing agency

Web design agency in new jersey

In today’s world, more and more consumers are utilizing the internet to find the products and services that they need online. Therefore, a high quality website is essential. If you run a business in New Jersey, you may want to look into a New Jersey web design firm, also known as a NJ web agency, for professional web design and development services.

A web design agency in New Jersey can develop a high quality, professional looking website for your business. Designing a good website can be tricky, requiring extensive knowledge of HTML and coding. Furthermore, graphic designers are an important piece of the web design puzzle, as are effective copywriters and SEO analysts. You might also want to consider an online product customization company or also a responsive web design company. Interestingly, global spending on banners and rich media is expected to reach $1.5 billion in 2013, while search goes up to $2.2 billion.

Mobile web design and development services are also essential. Nearly half of all Americans use a smartphone, according to the Pew Internet and American Life Project and 74 percent of mobile device users said that mobile optimization of a website would make them more likely to return to that site in the future. Mobile web design and development services help to ensure that your website is accessible via mobile phones. Overall effective web design services, including mobile web design and development services, can produce a high quality, informative, and professional website.