You Need to Improve Your Online ‘Packaging’

Written by Technology Magazine on May 5th, 2016. Posted in Advertising agency baltimore, Web design, Web design agency

Product packaging design company

You can work with creative packaging companies to make your product packaging as appealing as possible, and you can work with a branding company on your brand image. But the thing that is likely to make or break your business in the uber-connected 21st century is what kind of presence you have on the web.

Research shows that having a strong website and mobile presence is key to boosting your business. And if you don’t think that’s true, all you have to do is look at the statistics. Nearly half of consumers believe that if you don’t have a site that works well on mobile devices, it is a sign that you don’t care about your c

User Experience Design: a Crash Course

Written by Technology Magazine on September 11th, 2015. Posted in Professional website designer, Web design, Web design agency

designUser experience design — abbreviated as UX — might sound like just another of those weird jargon terms techies throw around, but it can (and probably already does) affect your brand. The business world has gone digital, and in this Internet-saturated culture, good UX can make your brand, while bad UX can break it.

Here’s what you’re going to want to know.
What Is It, Even?
Simply put, UX is exactly what it says on the tin. It’s the experience users have with the way a website, app, or other digital medium’s design. Essentially, it’s the way users interact with a given technology. For example, Tinder uses a card UX. Users can swipe cards to the right if they want to match with a potential partner, or to the left if they don’t.

Why Does It Matter?
UX matters, because it’s going to determine whether or not someone continues to use an app or site, and as you may or may not know, returning customers are more valuable. A returning customer spends about 67% more than a new one. In fact, building the loyalty of just 5% more customers could lead to an increased profit margin per customer of between 25% and 100%. For millennials, the things that create brand loyalty are a great product (as 77% of surveyed participants reported), followed closely by brand recognition and trust at 69%.

So how does UX determine whether or not someone is going to come back? Research shows that 68% of users will leave a site if its UX is poorly designed, and 44% of online shoppers will tell their friends about a bad shopping experience.

How Can Good UX Help Your Business?
By now you should get that UX is an essential part of doing business online, but you can’t simply leave your UX as just usable. If you do, you’re missing out on a huge opportunity to improve your business. Every one dollar invested in UX returns up to $100. IBM gets returns of 1:100 for its usability testing. After Amazon improved its UX, it saw gains of about $300 million a year. When McAfee redesigned its program, it cut its support costs by a staggering 90%. Basically, it’s worth spending the money on a creative UX design.

User experience design is an integral part of competing in the digital business world. With an innovative design, you can build brand loyalty, and improve your business. If you’d like to learn more about what UX can do for your brand, feel free to share your questions in the comments.

Looking for Jackson Hole web design?

Written by Technology Magazine on March 1st, 2013. Posted in Jackson hole seo, Jackson hole web development, Web design

Jackson hole seo

If you want your new business web site to get the attention that it needs from potential customers to really succeed, you should reach out to Jackson Hole web design specialists, and consult with them about working on your site for you. If you can, seek out a boutique web design and development firm that offers more than just a pretty site with the latest trendy features. For truly effective Jackson hole web development, your Jackson Hole web design firm should offer you a convenient content management system so it is easy for you to update your web site. Jackson hole search engine optimization (often referred to as Jackson hole seo) that gets your site a great reputation and attractive placement in search engine result lists is also key for having a comprehensive and effective Jackson Hole web design.

Reach out to some boutique Jackson Hole web design firms today, and tell them a little bit more about your business. They will be able to show you how, by using their Jackson Hole web design services, you can have a great site that gets lots of attention from your target demographic. A well designed and well cared for web site can help you bring your business to the next level, so contact a Jackson Hole web design firm today.