The Power of Print Advertising

Written by Technology Magazine on February 24, 2016. Posted in Digital printing services, Logo wrapping paper, Print company

Custom vinyl labels

As marketing experts know, humans are highly visual creatures. Even people who spend all their time with eyes glued to the tiny screens of their mobile devices will notice an eye-catching logo or design on anything from a business card to a vehicle wrap. Especially if it is an image on something less ephemeral than a digital screen, pictures have the power to reach people. Which is why many businesses divide their advertising budgets between print and digital media. With the convenience of 24 hour rush printing services, it’s easier than ever to launch a campaign with custom printed items.
From businesses cards, diaries and calendars to banner wraps, each advertising medium has something in its favor. Here’s a brief rundown of the many choices available for those looking for print media:

  • Business cards
    Business cards are an old standby that have proved their worth over time. They’re portable, easy to customize, and fit neatly in palms and wallets. Cards with attractive or memorable designs are saved by recipients for their look, and not only for the services or products they advertise.
    The versatility of business cards is the reason why they’re still going strong. More than 27 million business cards are printed every day. Business cards can also target local customers, if left strategically on community bulletin boards, at the grocery store, pizza place or laundromat.
  • Diaries and calendars
    Promotional gifts like diaries and calendars have likewise proved their value over time. Everyone loves gifts, and a useful and functional gift will be used all 365 days. There’s something comforting and enduring about leather-bound diaries with gold lettering. Perhaps because they associate these items with stability, 84% of Americans say that they remember a company’s name when it appears on promotional gifts with the company’s logo.
    These forms of advertising are much more lasting than messages on a digital screen. The average consumer keeps and uses promotional calendars all year. That’s 12 months of advertising for your business. With 24 hour rush printing services, it’s easy to get your business gifts ready in time for the holiday season.
  • Direct mail
    People have been predicting the end of snail mail for years, but it still has its votaries. As many as 62% of Americans and 63% of Canadians surveyed said that they actually enjoy the daily ritual of checking for mail.
    The fans of snail mail are real diehards: a full 80% of them will sort the mail as soon as they bring it indoors. Only a dilatory 18% will sort the mail later in the day. The fondness for real mail is also why the vast majority of consumers – 73% in the U.S. and 67% in Canada – prefer direct mail marketing, because they can read it when convenient. Recognizing the continued importance of this medium, U.S. companies spent about $44.5 billion on direct mail marketing in 2014.
  • Outdoor advertising
    Outdoor advertising in the the form of signs and banners reaches large numbers of people and is one of the cheapest forms of advertising. It costs 80% less than TV ads, 60% less than printed ads in newspapers, and 50% less than ads broadcast on the radio.
  • Vehicle wraps
    The impact of this form of advertising can be summed up in two words: traffic stopper. A recent poll found that 48% of the respondents said that car wraps are the most unique advertising medium at present. As any conscientious driver knows, it can be a real struggle to keep your attention on the road when a car with wrap advertising goes by.
    A full service printing shop can produce vehicle wraps as well as other print advertising products. Many offer 24 hour rush printing, so if inspiration strikes your creative team in the middle of the night, it can be immortalized in print advertising.

Given the value of these forms of advertising, the greater majority of small businesses, or 76% of them, say that their marketing strategy combines both print and digital media. Many print shop locations now have 24 hour rush printing services available, for greater convenience.

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