The vast majority of internet users like search engines. Nearly 93% of all internet experiences begin by searching with a search engine. It has been reported that between 65% and 70% of this space is owned by Google. When conducting these searches about 75% of all people never look beyond the first page of the search results. It is for this reason that search engine optimization (SEO) marketing is such an important part of most companies’ marketing strategy. Finding the right SEO strategy is very important for many businesses. There are affordable SEO companies out there, you just need to do some work to make sure you hire the right firm for you needs.

1. What is their keyword optimization strategy?

It doesn’t matter how shiny your website is, it serves no purpose for your business unless it draws visits from potential customers. While it would be nice if your future clients proactively came to your website to give your their business, this isn’t a common scenario. The best way to generate traffic to your website is to make search engines (like Google and Bing) your best friend.

Over 90% of online experiences begin with a search engine. When your potential client logs on to the world wide web, their first step is visiting Google.com. Next, they’ll type in the product or service they are looking for. Of the results that Google generates for them, your future client will most likely take the following actions:

• About 70% of the time, they’ll skip right past the links that are labeled