Location Services Help Connect Merchants with Customers

Written by Technology Magazine on July 19th, 2018. Posted in Geospatial data analysis services, Geospatial mapping, Location intelligence market

From legal help to medical advice to weekend spas, Americans are used to finding the services that they need with a quick internet search. At the same time that consumers are looking for the services that they need, there are also businesses who are searching for their potential clients and customers. With the use of location intelligence solutions, consumers and merchants can more easily connect.
With a combination of marketing analytics services and geospatial information systems, consumers can more easily locate the goods and services that they are looking for and businesses can reach out to customers who may be in their area. Although there is a growing number of purchases that occur online, the fact of the matter is that there are still many people who make purchases in person. Being able to connect with customers immediately increases the chance that merchants will make a sale.

4 Important Reasons to Utilize Location Intelligence Software

Written by Technology Magazine on March 1st, 2018. Posted in Geospatial analysis software, Geospatial mapping, Location intelligence solutions

Spatial data analysis

A recent report that was conducted by the company MarketsandMarkets found that the market concerning geospatial analytics is expected to rise to nearly $72.21 billion by the year 2020. Considering that, it’s wise to ensure that your business is ready to take action in regards to the popularity of this type of data. That being said, many businesses partner with location intelligence companies in order to obtain the right kind of solutions. With that in mind, here are four reasons every business should consider utilizing location intelligence software.

  1. Helps Your Digital Marketing Efforts Excel

    In modern times, it’s relatively simple for companies to set up m