Whether you are just launching your business or have been in business for a few years, you may benefit from one or more of the following services:
- Marketing and advertising
- Strategic branding
- Creative execution
- Digital and social marketing
- Media planning and buying
- Web development
While the United States tends to reflect a do-it-yourself culture, there are some areas of business that are best handled by skilled professional. While you may not be aware of all of the services you can receive from hiring professionals with the specialties above, you may have heard about, or have some familiarity with, these types of agencies:
- Advertising or ad agencies
- Creative agencies
- Marketing agencies
What you may not be aware of, however, are the benefits of hiring an advertising agency. Some ad agencies are synonymous with both marketing agencies and creative agencies because of all the services that they can provide.
Are you curious? Would you like a few tips for hiring an advertising agency?
First of all, do you have a designated email marketing team? If your company is one of the scant eight percent that does, then how is your team doing? Are potential clients opening the emails? Are they bringing in billable hours? Product and service sales? New and/or repeat customers?
The advertising agency that you want working for you knows that email marketing is the premier digital marketing tactic. Why? Because it has proven to delver the highest return on investment. You wouldn’t be in business if this didn’t appeal to you.
Do you have a dedicated social media team? If so, then you are one of the 78% of companies that had a dedicated team as of 2015. How is your team doing? When you hire the right agency to work for you, they will be able to increase your web presence and brand recognition.
What about a content creation and management team? According to recent figures, this is considered to be the second most important budgeted item for marketing campaigns. If your website pages have content that is weeks or months old, you want to hire a creative agency to create fresh content on a regular basis.
It’s interesting to note that even though 50% of the companies surveyed are utilizing digital marketing, they don’t have a plan in place. The creative agency you hire will know how to plan effective campaigns that project and attain results.
When you consider that the average person will consult 11 reviews before they make a purchase, you want these potential clients to choose your product or service rather than your competitors. When you search for ad agencies and find the right one for you, their staff will provide expert opinions sand professional skills to these and other business goals.