Location intelligence software is a major mover in today’s business world, but what is location intelligence? What does it include, and what does this software do?

Location intelligence software gives companies the ability to see who is in their area based on demographic, geographic, aerial maps, and even the data of some organizations. This is a plethora of information for companies, as it allows them to find and market to their key targets.

A marketing analytics team could analyze this geospatial data and determine what age groups are living around them, who are their potential customers, and then determine what is the best marketing strategy. A survey of global businesses in 2014 by the Dresner Advisory Services found that “more than half of all respondents across all industries say location intelligence is critically or very important to their business planning.”

That means that over 50% of all companies, worldwide, think that location intelligence software would be a major investment for them, with substantial pay offs.

But it’s not just businesses that can benefit from this, public transportation could, too.

Supervision and Repair

The software would allow real-time tracking on maps for highly active areas, enabling public transportation to pinpoint where issues might occur, or what locations may need more supervision or support. It would give an idea of where to delegate more resources and at what time to do so.

This could mean fewer traffic delays as managers and supervisors work to resolve issues as they come in, quickly, or as data is compiled that suggests an active problem zone.

Public Safety

The ability to see where hotspots for accidents and incidents would give management a good idea of where to send workers or inspectors to see if there is something that can be done to mitigate those issues. It would also give an idea of what time period personnel should be delegated to that location in order to prevent incidents, or react to them, should they occur.

Analyze Traffic Data

Traffic data, how many people are coming and going in an area, would give a clue as to how many seats, stations, and other resources should be put into place at a location at that time. Helping keep passengers moving, and keep delays to a minimum.

Location intelligence software could be the key to keeping your city moving in a timely fashion! Don’t delay in finding out if it could work for you.