If you’re a small or medium business looking to expand and become more profitable, you may benefit from consultation and help from a web development company that understands online marketing thoroughly. A web design firm can guide you through the complicated world of branding strategy, app development and marketing services. Whether you’re a start-up or a billion dollar company, social media marketing can help you to develop ideas or processes, launch a business, product, app or idea or to increase your revenues.
One stop social media services
While everyone is talking about online marketing, they don’t necessarily understand what it entails. Most businesses don’t even have marketing people who specialize in online marketing. The good news is, you don’t really need to hire a new staff to help out with digital marketing services. An expert web development company can guide you through the intricacies of social media marketing tools such as SEO, inbound marketing and email marketing.
Effectively, when you hire an expert web development firm, you’re getting complete one-stop social media services, from branding strategies to execution.
SEO is only the beginning
Search engine optimization or SEO is the new goal of website development. It uses target keywords and other strategies to help your website rank higher in online searches, to help potential customers find you and your products and services easily.
While SEO constitutes a whole new field of arcane knowledge, it is only the beginning. Once your potential customers land on your web page, you only have 10 seconds to hold their attention. That’s as much time as most internet users give to a website before deciding if it’s relevant or interesting for them. That means you have to make a good first impression.
Web design that commands attention
You only get one chance to make a good first impression. How many times have you heard that said? Well, it happens to be true, especially in the online world. Maybe Internet users are an impatient lot, or there are just too many demands on their time and attention. For whatever reason, they read only a little more than one-fourth of the information on a web page, or about 28% of the content.
Research by the Nielsen Norman Group finds that Internet users typically scan web pages in an F shape. This tells an expert web designer where to put the most important bits of information, as well as images and video.
You gotta have mobile
An expert web designer will also be able to optimize your website for mobile users. People increasingly access the web on their mobile devices like phones and tablets. In terms of design, this means that your website has to be optimized for the small screen, and to display all important information in that space without forcing the user to scroll down or even worse, to scroll sideways.
The number of mobile users is expanding rapidly and in 2104 online traffic from mobile devices exceeded that from desktop Internet users. This trend is expected to continue.
Image is everything
A picture is worth a thousand words. You’ve heard that before, too. And on the web, it’s truer than it ever was. A NewsCred study conducted in 2013 found that online articles with images get 94% more views than those that have only text, regardless of the quality of the content. And almost half of Internet users surveyed in the same study said that their top criterion for judging a company’s reliability is the design of its website.
Intelligent and informed web design will help you to hold your potential customers’ attention for the time they need to absorb all relevant information and make a decision.
If you’re ready to make the transition to online marketing and increased revenues, a specialist web development company will be able to advise you on the complexities of online marketing, and help you carry out your marketing strategies to the best effect.