Are you ready to make a change? If your company is still operating with last year’s marketing and advertising design, you may find yourself missing out. Internet customers want to be able to recognize a brand, but they also respond to new content and updates. The days of crafting one advertising message and just letting it do its job are becoming less and less effective. Updated organic content will drive customers to your website and, hopefully, into your store.
Dropping the ball can cost you the game. Unfortunately, many small businesses know that it is not enough to have the best products at the best prices. If your potential customers do not know about what you have to offer, you will lose in the long run. Social media posts that constantly highlight the newest items will help increase your digital followers and lead to customers coming in to purchase your one of a kind items. If they don’t know what you are offering, however, you will lose the game to competitors.
Very few companies survive today’s competitive market. The ones who do, however, achieve their success by incorporating the latest digital marketing trends.
End results matter. Having a website and social media platforms that allow businesses to constantly monitor the success of their digital marketing is essential. If some thing is working, do more of that. If something is not working, it is time to try a different idea.
Right time, right place. One of the latest content messages that pops up on social media news feeds lately is, “Is this ad relevant?” Getting your message to the right customers at the right time is what drives today’s sales. You need to offer potential customers related posts and emails about products and services that they are already considering if you want to capture your share of the digital consumer. Advertising agencies can help you get the correct content delivered at the very best times.
Time is money. Every minute and every second that a potential customer spends on your site increases the chance they will make their purchase from you.
Investments matter. While many people think of business investments as the money spent on merchandise and salaries, the most successful companies understand investing in marketing and advertising is equally important. In fact, 2014 companies spent an average of 25% of total marketing budgets on digital campaigns, and that figure is projected to increase to 75% within the next five years. Working with advertising agencies who understand a wide range of social media and internet platforms helps clients get the most from their advertising investments.
Social media drives today’s consumers. Tweets, likes, favorites, and posts are what get noticed with today’s consumer’s 24/7 attachment to their mobile devices.
Instant response. Today’s advertising agencies understand that consumers are an interactive bunch. If they are invited to come into a grocery store, for example, for a limited time offer on supplies for the weekend’s cookout, they will instantly respond. With a bigger goal in mind, the instant response incentives that a creative agency sends out can turn into a shopping cart full of other needed groceries for the weekend as well.
No device can be ignored. While advertising firms may have once been able to simply design platforms that worked well on a consumer desktop or laptop computer, that, obviously, is no longer the case. In fact, 65% of Twitter Advertising revenue is from mobile tablets and smart phones. Companies must have a marketing platform that seamlessly moves from one device to another and easily adjusts to a variety of screen sizes.
Get going! The best news about the services that advertising agencies offer is that the clients can start at any time. You may be a business owner regretting that you did not do a better job of promoting the summer items that you carried in your gift boutique. the best ad agencies, however, can help you turn the sale prices of that unsold summer stock into incentives for coming in to check out the new fall items. And, you can make that decision today. With the immediacy of social media and text announcements to current customers you can get going on your new marketing goals to increase your sales.