Here in the United States, many people might think that printing services have become somewhat obsolete. After all, technology has advanced so rapidly over the course of recent years that it is easy to see why one might make this conclusion. Why would printing services be needed when so many other ways of disseminating information can be found? But printing companies and the printing machine are still very important indeed. After all, the printing machine is a tool that can be used for a wide variety of different things. And use of the printing machine (and the printing industry as a whole, for that matter) is something that is still very important indeed.
For one thing, the average printing machine and most printing services will be able to create on site signage for local businesses. On site signage is a hugely important part of advertising, so much so that it can be compared to taking out as many as 24 full page newspaper adverts over the course of just one single year. In addition to this, on site signage can boost sales of even items that are not for sale by as much as a full 20% – and sometimes even more than that, as a matter of fact. Fortunately, on site signage is easier to incorporate than one might think. It can come in many shapes and sizes, from free standing sign holders to wall decals to posters and more – many of which can be creating through the use of a printing service and its printing machine.
And on site signage at your business is something that is more than worth investing in, something that the data continues to prove without a doubt. As a matter of fact, it is so important due to the fact that more than one third (around 35%, to be just a bit more specific) of all customers of any given business actually first discovered said business while passing by its sign. And more than 80% of a business’ customers will live within a five mile radius of the physical store location. This makes it clear to see how on site signage can play a very important role indeed.
But though on site signage is most certainly important, it is not the only use for the printing machine and your local printing company. Printing equipment like the printing machine can be used for the creation of trade show materials as well. Trade shows have only grown more and more popular here in the United States, pushing up the demand for trade show printing services as a result. And having access to custom printing services as well as a printing machine is something that many trade show booths will greatly benefit from indeed.
After all, the average trade show has the power to be very influential in the success of any given business that sets up a trade show booth. This is due to the fact that nearly half of all trade show exhibitors (around 47%, to be more precise) have stated that they get to meet a variety of people, from customers to suppliers to beyond, in a face to face manner. There is no doubt that this provides a unique marketing experience that would be very difficult indeed to replicate elsewhere, something that up to 99% of – if not more than this – marketing professionals here in the United States agree on. Therefore, a high quality printing machine and the materials that it can produce certainly makes all the difference.
And even aside from these above examples, the use of the printing machine – and printing company – is even more varied. For instance, there are many more types of printing than those discussed briefly here, form union bug printing to vinyl printing and more. The push to print digitally has been very successful over the years, with vinyl printing having been around for a few decades now. And poster printing is yet another common use for the printing machine.
At the end of the day, there is just no denying how important printing services are – and how important they, and the printing machine, of course, are likely to remain in the years that are ahead.