People love trade shows. Even in this digital age, about 99% of marketers said they found unique value from trade show exhibits that they did not get from other marketing mediums.
Trade shows offer a gathering spot for like-minded businesses, and consumers never go out of style.
Your trade show banner, whether placed on top of your booth or as free-standing signage, should appeal to potential customers. A reliable and experienced trade show banner printing can help achieve this.
Did you know that 81% of trade show display attendees have buying authority? This means more than 4 out of 5 people walking the aisles are potential customers for exhibitors. With hundreds of these targeted customers passing by your aisle, you donand#39;t want your booth to just stay in the backdrop. Instead, the goal is for your booth to stand out.
Here are five advantages youand#39;ll get if you have an appealing banner in trade shows:
1. Effectively Grabs Attention
About 31.6% of an average companyand#39;s total marketing budget goes to events and exhibits. It translates to $24 billion annual spendings by U.S. Exhibitors. However, 70% of exhibits do not have a clear objective when they join trade shows.
Without having an effective trade show banner printing company create a banner that attracts attention, youand#39;re missing out on the opportunity of trade shows.
Digital printing companies can help you create colorful banners that stand out. Your options are almost unlimited when it comes to designing your banner.
Whatand#39;s important is that digital printing services have the capacity to produce bright and beautiful colors. They also need to be able to accurately print the design you present to them.
2. Communicates Benefits and Value
People who go to trade shows and exhibits donand#39;t spend time talking to people on each of the booths. Without a trade show banner, you wonand#39;t have the chance to show how your business can help them.
Instead of just showing your company logo, use these banners to immediately communicate with your potential customers. A trade show banner can filter visitors to your booth.
With an effective banner, you can quickly hook your potential clients into availing of your products and services.
3. Expands Your Reach
Being part of a trade show does not necessarily translate to having more leads. You need to stand out from the crowd.
Regardless of how enthusiastic people who go to trade shows are, theyand#39;ll sooner or later lose the energy to visit every aisle or every booth. What you want is to be one of the booths that they visit while their energy is still high.
To do this, you need to grab their attention even before they reach your booth. This is where eye-catching banners and signage can help you. Expanding your bannersand#39; reach involves the following:
- Position your banners in the entrance or along the walkway.
- Show your logo in vibrant colors.
- List down incentives and benefits that theyand#39;ll get when they visit your booth.
- Give directions on how to get to your booth,
You can also include a slogan that they can easily remember – one thatand#39;ll continue to linger in their mind. You can achieve most of these tasks with a good trade show banner printing service.
4. Provides Constant Marketing Uptime
As people start to flock to your booth, there will always be a situation when not all visitors are given attention.
How do you prevent them from leaving your booth? Use well-designed banners to keep them engage and retain their attention. A list of your services with beautiful pictures, engaging customer testimonials, or benefits theyand#39;ll receive are some of the ways you can hold their attention.
Experts in trade show banner printing can help you prevent downtime in your marketing efforts during the exhibit.
5. Boosts Team Morale
Your team on the booth requires a lot of energy to handle visitors. A banner that shows most of the value your company offers helps them prevent wasting energy having to repeat themselves.
These banners can also serve as a great opener to converse with visitors. Theyand#39;ll most likely ask relevant questions your team can easily answer.
Generate More Leads in Trade Shows
Get more leads in trade shows with effective banners from a reputable trade show printing service. Theyand#39;ll not only help you with your conversion but will help your marketing team as well.