The Internet is a big place. In order to make your small business stand out as a small fish in a big pond, it is important to invest in digital marketing. Marketing online is a great way to ensure potential clients are able to see what products and services you are promoting and to customize your website.. But in order to convert customers, you need to invest in quality web design. So, what is the best website design for your small business? Here are some great ideas.

Have a professional looking logo that is easy to read.

You will want to have a logo that is easy to read and sticks out. This is so it will be noticeable from miles away, and that your customers will have no problems knowing what services you promote.

Don’t have too many pictures on your website.

Too many pictures can slow down the website, and can cause a stressful situation for your clients. They can be incredibly overwhelming to a customer, and some don’t necessarily have relevancy to your online marketing. Less is more, so keep the photos down to two to three a page, and make sure to put a caption underneath explaining the relevance.

A clean main page

More often than not, the homepage on a website is cluttered, and does not include your business’s contact information. In order to streamline your main page, make sure to have your logo, how to reach you, an easy to navigate side bar, and a clear introduction of what your clients will find on the site included on the page. Customers are used to either having little to no information, or too much, so this web design will sure to make a statement.

Clear landing pages

One of the best things to do in order in terms of marketing online is to have your optimized keywords land on appropriate landing pages. More times than not, the customer will click on an ad that will bring them only to the company’s homepage, which causes them to lose interest. It is important to work with experienced web design services in order to make as many webpages as possible so your products are easy to find!

Quality web design doesn’t have to be complicated, as keeping everything simple will bring a profound impact to your clients. So follow these rules and prepare for clients to walk through your door!