The world of digital marketing can be quite complex, and dealing with paid ads, keywords, conversion, and adwords can be confusing to master. But, the best way to learn something is to learn what not to do. This is especially the case with PPC, pay-per-click advertising.
What is PPC?
This method of digital marketing is where businesses pay a fee each time their paid ad is clicked. In simple terms, it is a way to buy a visit to your site. Overall, 83% of business leaders said they felt good about the pay per click market, and according to an Interactive Advertising Bureau report, these search ads totaled $11.8 billion dollars in revenue in 2014 alone. In general, businesses make an average of two dollars for every one dollar spent on Google Adwords, a sector of PPC. So with this in mind, why wouldn’t you want to implement this service?
But before you do so, watch out for some of these pay per click mistakes
Not doing your research
Doing your homework is crucial when it comes to advertising because you will want to understand your target audience’s online behavior. You can get more of a gist for their behaviors by using keyword research tools, which will allow you to find the volume of searches for specific words.
Every business needs a goal. You need to know what you want to achieve from your digital marketing. If you do not have a plan, then there will be no way to recover from getting off track, and it will always keep your goals within reach.
It is important to target your keywords to the audience that is searching for them. If you only have generic keywords, then you may not be seen and you will be lost in the Internet. Make sure to incorporate the location of your business, such as “Hairdresser Charleston” or “Air Conditioners Florida.”
Using the Home Page as a Landing Page
When your consumer clicks on a paid ad, they should be brought to a landing page that is relevant to the topic they chose. If you send them to an irrelevant page, then there is a higher chance they will leave your website since now they must search for what they were looking for.
In order to avoid these mistakes, it is important to invest in a PPC consultant and manager so you can be sure to get the most out of your ads!
Contact Front Man Marketing today and let our professionals help you!