Across the country, there are so many businesses that work hard to not only find success but to also sustain this success for a prolonged period of time. This is not easy as the world of business is constantly shifting. this is especially so with the rise and expansion of technology which has completely changed how most businesses will interact with their customers on a daily basis.
While there are plenty of things that change in the world of business, there is one thing that remains the same. Customers truly value hospitality and great customer service form businesses. As a matter of fact, to some customers, this is one of the most important things they pay attention to when evaluating doing business with a company or buying a product. Here are the facts that surround the importance of hospitality and customer service skills.
Hotel trends and plenty of surveys and statistics point directly to how important hospitality is in the world of business. The research was conducted by the CEB, almost 96% of all customers have stated that they are going to be disloyal to a brand if they have to put a lot of effort into a business proposition. So people value hospitality to the point where they will be willing to go to another business if they have a bad experience.
The Harris Interactive study has revealed that over 85% of all customers will quit doing business with a company because they had a bad customer service experience in the year of 2011. That was almost 7 years ago and now it is even truer because of how many other options are available to customers.
When a business can build loyalty with 5% more customers then data has revealed that this will lead to an increased average profit that is between 25% and 100% per each customer. So building loyalty through hospitality is not just a way to keep customers, it is also a method that can attract new customers while improving the profits that come from each customer as well.
Just about 53% of people use their mobile devices to find travel related information. Mobile Queries within the Travel Category Have Increased More Than 50%. Furthermore, 46% of Travelers Who do Mobile Travel Research Make Their Final Booking Decision on Mobile but Moved to Another Device to Make the Booking.
The average traveler will be involved in nearly 17 different research sessions before they ever actually book a trip. Other data has revealed that almost 75% out of all travelers will plan one or two weekend getaways this winter and potentially even more. So if you are someone that runs a hotel, then you need to understand that hospitality is a number one priority to make sure people come to your building.
Hotel software, hotel property management, and property management for hotels are all a priority for hotels when drawing in customers. Besides price and location, BandB travelers look to the following when deciding where to stay: Consumer reviews at 50%, Photos at 47%, Friends? recommendations at 46%, Flexible cancellations policy at 43%, Ability to book online at 43%. Furthermore, understand that almost 74% of all travelers will return to a hotel they like because they received positive hospitality.
In Conclusion
There is no doubt that hospitality is a huge deal when it comes to businesses and the success of hotels. Make sure, if you are a traveler, that you look at all of the reviews that are available online that will tell you whether or not the hotel is worth your business.
