A brand marketing agency can go a long way toward providing the services that companies need to reach their customer base through social media. Current subcategories of marketing include social media marketing, direct mail marketing and traditional print and media marketing. They also include less conventional methods like guerilla marketing. But the marketing jobs of the future are probably in business consulting, custom website design, social media consulting and online marketing. A logo designer also can have a big role to play in the brand marketing industry.

Brand marketing and franchise consulting are important services that a brand marketing agency can provide. Franchise and social media consultants are often in high demand. Some forms of marketing have grown increasingly important. An example of this is mobile marketing which has reached over 110 million users in 2012. This constitutes a rise from 97.3 million in 2011.

A brand marketing agency or brand consulting firm includes search marketing, which debuted in the mid 90s with the rise of companies and search engines like Yahoo, AltaVista and Ask.com. But innovative technological marketing methods go back much earlier. A brand consulting agency represents the future of marketing. Fewer firms have all the resources to devote to their own branding offices, and it is for this reason that outsource represents the future of marketing. There is no branch of marketing with a future like search engine optimization.