From offset printing to business cards, how you advertise your business or company is crucial to its success. After all, advertisement is critical in how consumers in the United States decide what they purchase and studies have shown that if a customer or consumer lives within just five miles of a business, they will the sign for it up to sixty times a month and half of all the customers that the business will see can be attributed to signage and advertisements. In fact, more than thirty percent of all customers have discovered the business for the first time through a printed advertisement or signage near the place of business. Offset printing from a printing company can help to spread these advertisements as far as possible, and printing companies can also help their costumers to determine their printing needs.

And printing needs are still important for the majority of businesses. Even though we live in what is considered to be the digital age and many of the advertisements that we see are now seen on an online platform, print advertisements are still very important to the success of businesses, particularly small ones. In fact, studies have shown that up to seventy percent of potential customers referenced a printed directory as opposed to an online one. It was also found that printed material engaged potential customers at a much higher rate than the same material in an online platform, which was typically skimmed over in fifteen seconds or less. Having printed material on site actually at the place of business was also found to be important, with one piece of on site printed material determined to be equivalent to more than twenty pages of ads in a newspaper or other printed periodical.

These printed materials can be expensive, but printing companies providing printing services such as offset printing and vinyl printing can help business owners to have professional looking offset printing materials. Many printing companies offer a very wide variety of printed materials, even beyond offset printing. For instance, many printing companies with printing machines offer services such as document scanning as well as custom business cards. Printing shops also often offer services for trade show banner printing, helping small companies and businesses to increase their breadth even further with an eye catching trade show banner that hopefully works to draw in new customers and cement old ones for life.

Printed materials, from offset printing to custom business cards, are still important for the success of a small business, even in the digital age. As it has been shown that printed materials are considerably more engaging than digital ones, printed materials are crucial for drawing in new customers to a business. Printed materials have a wide range, from signage outside a store or business to printed banners to be displayed at a trade show. Directories are also considered to be printed materials and even though many directories are now also offered online, people and potential customers are much more likely to reference the print edition.