How’s your website doing? It is your best first impression, after all, and the last thing you want to do is come off as mediocre or boring. Web design companies have only been flourishing these past handful of years, filling a gap that only seems to get bigger as technology gets better. When customers will skip a website that takes too long to load and customer service becoming increasingly digital, it’s in your best interest to catch up and get yourself on the fast track to relevance. Let’s take a look at the top five tips you need to know to give your business the best possible chance at success.
Search Engines And SEO
Let’s start off with how people even find your website in the first place — search engines! It’s thought nearly 93% of all online experiences begin with a search engine, with over 100 billion global searches being conducted on a monthly basis. Now that’s no small sum! Search engine optimization is one of the most effective marketing tools out there, redirecting customers to your website with informative articles and useful advice columns. Studies have shown 70% of people looking at bullet point lists and columns over 55% who have no preference either way. Whichever one suits you best, web design companies will have you covered.
Customer Service And Digital Means
Estimates have shown that customers will manage 85% of their business and service relationships without talking to a human by the time 2020 rolls around. You definitely don’t want to fall behind! Web design companies regularly put marketing and customer happiness first and foremost on their list — after all, they want to bring out the best in your business and ensure it doesn’t get lost in the shuffle. A whopping 63% of companies expect to spend either significantly more or somewhat more on customer experiences back in 2014 compared to previous years.
Content Creation And Marketing
While crafting a strong website is one of the most important steps you can take as a businessowner, you need to keep an eye on what you’re making. Studies have shown 87% of buyers saying online content has either a ‘major’ or ‘moderate’ impact on vendor preference and selection, with 43% saying ‘blatantly self-promotional’ content is a huge turn-off. It’s a delicate balancing act advertising your work and remaining informal, but it can be done!
Loading Times And Customer Preferences
Did you know that a whopping 40% of people will abandon a web page entirely if it takes more than three seconds to load? Surveys have shown the change in a website’s bounce rate spiking to 100% if it takes four seconds to load, then to 180% if it takes 8 seconds to load. Put away your flashy advertisements and complex animations! A simple and clean layout will go much farther in communicating your intention and keeping the customer’s interest. Now how about web design options and custom web development?
Web Design And You
A whopping $1 trillion in sales back in 2011 were web-influenced. You can imagine how much higher that number is now! Only 22% of marketers feel they’re ahead of the curve when it comes to responsive design, with another 29% feeling like they have an average experience level. Websites with 51-100 pages have been found to generate nearly 50% more traffic than websites with only 1-50 pages. Likewise, 90% of customer experience decision makers say that a positive experience is critical to future business. If you want to bolster your brand and rake in bigger figures, a website design company is your first-stop shop to cure what ails you.
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