Did you know, according to Forbes, more than 123 million Americans shop online? It’s for this reason that American eCommerce is expected to grow to $370 billion by 2017, according to Mashable. As comScore’s most recent statistics show, eCommerce grew by an average of 14% in the first three quarters of 2013, totaling more than $47 billion each quarter.
While e mail marketing services, social media campaigns, and content marketing remain incredibly important ways to grow your own eCommerce, the fact is that web design is increasingly important to a successful web campaign, especially with the growth of the mobile market. If you want a piece of the $1 trillion pie that is annual global eCommerce, according to InternetRetailer, then you need custom web design services that can give your customers exactly what they want out of your webpage.
What Do Customers Want Out of a Website?
- Ease of Use
- Information That Matters to Them
- Essential Business Information
According to MOZ, the most important part of any professional web design is usability. When polled, 76% of web users said that ease of use is the most important factor in their enjoyment of a webpage. In fact, according to Search Engine Land, mobile users want to find what they’re looking for on your site within three clicks. By making it easier to find and navigate your website, you stand a much better chance of making a sale.
As MarketingCharts shows, 74% of web shoppers say that the biggest turnoff for them when shopping online is ads that have nothing to do with them. The biggest problem? Married people getting ads meant for single people. That happens 57% of the time. By improving the way your page uses your users’ information, you can craft a customized experience that will better draw them in.
Just because they visit your website, that doesn’t mean your customers want to shop online. If you have physical stores, then you need to provide contact information without a hassle. As Entrepreneur writes, providing a phone number and address also goes a long way in proving to your consumers that you’re a legitimate business, instead of a scammer with professional web development skills.
Security is an increasingly important service offered by custom web design services. As Symantec statistics show, American consumers lost $110 billion in 2012 thanks to cybercriminals. By contracting with custom web design services, you can implement top-of-the-line web security features, like secure socket layering and third-party validation, that will not only make them feel safer but will actually make them safer.
As you can see, using custom web design services for smarter, more effective websites is a no-brainer. By improving ease of use, ad customization, and security, you can give your customers the best possible web shopping experience. That’s more than worth the cost of custom web design services.
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